cover of the guide for SimplyCast's marketing automation tool

SimplyCast 360 is SimplyCast’s marketing automation tool, which allows organizations to easily map out and automate common processes in order to make day-to-day communication more efficient. SimplyCast 360 is a communication tool that brings all of the main communication channels (e.g. email, SMS, voice, and fax) into one common interface where they can be integrated into a workflow and deployed automatically.

This marketing automation tool allows users to connect with their contacts, leads, clients, constituents, and more easily, effectively, and through their preferred method of communication. Using a wide variety of marketing tools and communication channels, users can create campaigns for marketing, communication, engagement, and day-to-day purposes. The possibilities are endless with SimplyCast 360.

With the SimplyCast 360 marketing automation tool, you are able to use a variety of drag-and-drop elements to create extensive workflows, using rules and decisions to determine which messages are sent to whom, and when exactly they are sent. Once you have a workflow structure set up with all the elements and decisions required, you are able to create and customize content for each of the messages. These messages have the capability to personalize the information within to reflect the interests of the individual contact. Contacts can also be sent down specific communication journeys depending on the information stored in their CRM profile.

In this comprehensive user guide, you will be walked through each and every component of SimplyCast 360 to ensure you are well educated on all the available tools and features it offers.

This guide includes:

  • A general walkthrough of SimplyCast’s marketing automation tool
  • How to create a SimplyCast 360 campaign
  • How to configure the settings of each element
  • An overview of each individual element and how it relates to the larger campaign
  • A comprehensive breakdown of SimplyCast 360 Reports and what each metric means