On and off the air, listeners want to be engaged. With so many new methods of communication, you need to engage with your listeners on all of them. In order to be a successful radio station, it is important that you are able to provide your listeners with individually personalized content and have a strong social media presence. This may sound like a lot of work, but with marketing automation, these tasks are easy to complete.
This guide includes:
- How to have an engaging website
- Personalize your communications
- Use several channels of communication