Are SMS campaigns effective/engaging?
SMS is quickly becoming one of the most popular forms of communication for marketing purposes. This means any SMS campaign you choose to launch is likely to be very effective and engage your contacts immediately.
SMS messages have an open rate of 98% - much higher than that of email. By sending a message directly to the phones of your contacts, you are getting a notification through to them immediately. In fact, most SMS messages are read within three minutes of being received.
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