Does the application generate reports on data?
Nearly all the components in the application have a reporting functionality. With the reporting feature you can:
- View what content (text, images, layout) generates the highest open rate and interaction
- Make the necessary adjustments to have the most impact with social media posts
- Test different versions of the same email with A/B split testing (sending two different versions of the same email different subject line, images or layout)
- Easily add tracking points on your website
You can track important information such as the open rate of your last newsletter, and see what devices your users use the most. Tailor your content accordingly based on which content generates the most views and responses. The data is compiled in real-time so you don't have to wait to make the necessary adjustments.