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How often should I re-opt in my lists?

You should ask subscribers to re-opt in to your lists about once a year. By doing so, this will result in cleaner, more targeted lists which will perform better than large lists of older contacts. Your delivery rate will improve as will your open rate. Re-opting in your contacts will ensure fewer hard bounces from email addresses that are no longer valid, have errors in them, and the like.

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