Online surveys seem like a great tool, but what would I actually use them for?
The main purpose of surveys is to gather information. Surveys make it simple to collect data about specified areas from multiple people.
You can create surveys to determine customer satisfaction with a product or service, to gain employee feedback about a boss or program, to evaluate a product's performance, to get requests for new features and much more. Survey results are goldmines because they are a direct window into your customers' opinions and needs.