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What are the Ad features?

What is this and how do I use it?

Ad Source is a destination field that tracks the parameters surrounding the place your ad was when the customer used it to access your page. For example, you could have a parameter value of "Google," "Bing" or others. Many advertisers such as Google use specific page parameters utm_source. If you are using this service, ensure that your information uses those parameters. As an example, once you had clicked the plus sign to add additional tracking data, you would select Page URL, then Ad Source, Insert Value, and type in utm_source. In any other case, utm_source would be replaced with the necessary custom parameter value.

The Ad Medium is a destination field that tracks the parameters surrounding the type of advertisement the customer used to access your page. For example, you could have a custom parameter value of "search-engine," "social-media" or others. Many advertisers such as Google use specific page parameters utm_medium. If you are using this service, ensure that your information uses those parameters. As an example, once you had clicked the plus sign to add additional tracking data, you would select Page URL, then Ad Medium, Insert Value, and type in utm_medium. In any other case, utm_medium would be replaced with the necessary custom parameter value.

The Ad Campaign is a destination field that tracks the parameters surrounding the specific campaign you used to draw the customer to your page. For example, you could have a custom parameter value of "holidaycampaign", "back2school", or others. Many advertisers such as Google use specific page parameters utm_campaign. If you are using this service, ensure that your information uses those parameters. As an example, once you had clicked the plus sign to add additional tracking data, you would select Page URL, then Ad Campaign, Insert Value, and type in utm_campaign. In any other case, utm_campaign would be replaced with the necessary custom parameter value.

Ad Content is destination field that tracks the parameters surrounding the specific type of content within your campaign used to draw the customer to your page. For example, you could have a custom parameter value of "video", "promoimage", or others. Many advertisers such as Google use specific page parameters utm_content. If you are using this service, ensure that your information uses those parameters. As an example, once you had clicked the plus sign to add additional tracking data, you would select Page URL, then Ad Content, Insert Value, and type in utm_content. In any other case, utm_content would be replaced with the necessary custom parameter value.

How do I benefit?

Each of these will allow you to track specifics about your advertising, and in turn both become more informed about what's working best, and also see how people are interacting with each campaign. You'll also be able to track conversions from paid advertising as opposed to, for example, an email push or an SMS coupon.

Is it included in my package?

Yes. All the features of Sonar are included, since they are all part of a free service for SimplyCast users.


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