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What is an autoresponder?

autoresponder campaign

What is an autoresponder? An autoresponder is a service that allows users to automatically connect with their contacts by sending out emails automatically based on actions of time delays. These automated emails can be sent because a new lead signs up or because they performed a specific action.

In order to answer "what is an autoresponder?", let's look at a few examples:

  • Drip campaigns that send weekly emails to contacts to keep them engaged.
  • Welcome emails send after a contact fills out a sign-up form.
  • Reminder emails sent if a contact doesn't open an email after a period of time.
  • Emails sent to wish contacts a "happy birthday."

With an autoresponder, all of the examples above can be automated. Essentially, in order to set up an autoresponder campaign, users must simply write the email content and then set the campaign to run in the background. Autoresponder software empowers your business by allowing you to send responses for form submissions, tag link clicks to track leads, or set timed events for email sends.

Having these communications taken care of frees up time and resources for your organizations — resources that can be better spent on your clients and day-to-day business practices.

Ready to start saving time and resources by using an autoresponder?

You're in luck — SimplyCast offers an autoresponder that can help with your automated communications. No more manual reminder emails or happy birthday messages! Keep your clients engaged while saving time. Contact our team today to get started. We'd be happy to help you find the custom package that best suits your needs.

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