What happens if I have too many bad emails in my list when I send out my campaign?
If you have too many bad emails in your list when you send out a campaign it will have a significant negative impact on your email delivery.
If you have bounce rates of over 1%, you will experience a significant decrease in your deliverability by ISPs. High bounce rates can cause domains to reject email or sent it to a spam folder. In most cases, this can result in many email marketing messages not reaching your recipients!