Why would I select a pay-as-you-go option for my marketing subscription?
A pay-as-you-go plan is great if you're not sure how frequently you will be communicating with your subscribers.
We offer pay-as-you-go subscriptions for:
If your marketing is infrequent or seasonal and you think you might only send out two email campaign blasts a year then a pay as you go plan might work well for you. Pay-as-you-go credits do not expire so you could keep the unused credits for years if you wanted to.
Pay as you go plans are more expensive than monthly plans, however, so if you think you will be sending emails more frequently you would want to go with a monthly plan.