Automated communications and reminders can reduce incomplete enrollment by 30%.
SMS messages have an incredible 98% open rate.
10% - 40% of accepted students drop off during summer melt and fail to matriculate.
Imagine being able to provide prospects with individualized information that keeps the application to your school top mind. Using an automated process, you can make it easier for prospects to navigate through the process while also ensuring they chose your school. Provide engaging communication with prospects during the application process for responsive action calls.
Provide the right information at the right time to guide students at each step of any process when they need it. Informing prospects about resources to address financial, social, or personal barriers. Ensure that new and returning students successfully comply with enrollment requirements by sending out simultaneous email and SMS messages to remind them of tasks to minimize the chances of students forgetting deadlines for tuition or scholarships and important documentation such as transcripts.
By sending reminders early, you prevent your prospects from cutting it close to deadlines – giving them opportunities to re-enroll and reducing their risk of dropping off. Use merge tags and contact information to personalize messages for each student – with 74% of admissions offices prioritizing this type of content, keeping communications personalized is a requirement for staying competitive. Staying informed about resources and options allows students to make right choices and leverage resources to reduce barriers to enrollment.
Decrease summer melt
Limit follow-up times
Increase message open rates
Sustain ongoing responsive communications throughout the enrollment journey gets information in front of students but also provides opportunities to confirm intent, answer questions and take steps to retain students if necessary.
Increase prospect engagement by automating the student registration process gives each student the hands-on guidance and followup they need every step of the way. Automatically guiding students through the process allows departments to efficiently maintain a high level of service.
Using automation to proactively send the right information when it’s needed overcomes the difficulty students have knowing and accessing the right information they need to complete enrollment.
