When a tourist books their accommodations at a destination, their information can be deposited within the CRM. This can be done either by using a signup form in the marketing automation platform, an integrated CRM, or an inbound API.
A delay can be set so that a tourist will not receive any communications until after they’ve returned home from their trip. At this point, a survey can be sent asking for their input on their stay, with a clear call-to-action referencing the incentive they’ll receive if they offer their opinion.
Once the survey is submitted, an email will automatically be sent to a tourist, offering thanks for their feedback and linking them to where they are able to receive their incentive. Due to receiving something for their opinion, a tourist will feel valued, and a destination can use the data to improve their services for future customers.
