You don’t want leads to just fall off after the event, so it is essential to continue the conversation. Your system shows you who attended by identifying who presented a ticket or clicked a specific link. This way, you are able to automatically tell who attended the event and who missed it.
Any guests who are marked as having attended the event receive a thank you message and any accompanying promotions, special services or information you choose to include. It is useful to send a link to a survey so guests can provide their feedback about the event. This information helps you improve future events and also keeps the event fresh in the mind of those who attended.
Any guests who did not attend receive a message going over the highlights of the event. Keep them updated about any important information or opportunities they may have missed. It is also helpful to find out why each guest was not able to attend.
The recipient should have links and calls to action to click on in the follow up message. Whenever a link is clicked, that information is stored in the guest’s personal profile. You will know who has interacted with your emails and which links they have clicked. Their interactions show you what they are interested in so you know how to connect with them most effectively.
If the guest has not interacted at all with your messages, send them a message with a value proposition, special promotion or personalized offer. If they do not respond to that message, you can connect with them through a personal phone call to keep the communication going. A task is automatically created for your staff to follow up with any guest who is tagged as unresponsive. You can directly and easily manage these tasks through the CRM.
