The Challenge

Reconnect with alumni and elicit donations

Stay in touch with alumni to gain more donations and keep them updated.

The Solution

Recognize alumni and send out personalized follow-up messages

Send personalized messages to each alumnus and immediately follow up if they make a donation.

The steps to success

  • Set up a simple alumni newsletter process in minutes

    Create a simple signup process using the SimplyCast 360 drag-and-drop tool. It all starts with a signup form. Alumni sign up for your monthly newsletter and you collect their email addresses. As soon as some contact information is collected, each alumnus gains a personal profile. Each interaction the alumnus has is tracked and added to their profile. You can use this information to personally target your messages to each alumnus.

  • Automatically organize each alumnus with personal profile

    After each alumnus signs up, they receive a welcome message and they are tagged as alumni. They are now registered to receive your monthly newsletters. As the alumnus moves through your email newsletter process, their interactions are tracked. All information gathered is stored in their personal profile. Marketing automation enables you to effectively nurture alumni with relevant university updates and requests for donations.

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