The Challenge

Growing your supplier network

Suppliers of fine goods are the lifeblood of auction houses, but when you need to prepare for a weekly event, it can be difficult to find the time to grow your network of people who are willing to provide items for you to auction. With many suppliers offering many different types of items, how can you ensure that you are able to easily find what you're looking for on a given week, while still maintaining a diverse network of suppliers?

The Solution

Send automated emails for specific items

Using a marketing automation platform, you can capture contact data from whoever wants to be a supplier, and are then able to send emails only to those people who have specified that they traffic in a specific type of item. This allows you to find exactly what you're looking for while also growing your general supplier network.

The steps to success

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