Provide customers with timely information to keep them engaged
Customers visit many food retailing industries, such as supermarkets, on a regular basis. Keeping customers engaged and informed is important to ensure that they keep coming back. Food retailing companies typically notify their customers through flyers and other mail processes. However, with customers with busy schedules, the use of accounts with personalized rewards and activities can boost more customer engagement.
The Solution
Use automation to automatically send information customers request
By using the SimplyCast API, you can capture and interact with newly registered customers. The system will immediately send out messages to the customer welcoming them to your organization. Based on the information the customer has entered on the registration form the customer will receive any news that may have missed if they signed up during the middle of a mail out process. Now that the customer is registered they will begin to receive regularly targeted messages from you.
The steps to success
Get your information into the system
Using the SimplyCast API, send any new registration information into the SimplyCast system. Once the system detects a new customer, they will automatically be sent a welcome email that asks them to confirm their registration. Once they confirm, the API will communicate to your database that the customer is confirmed.
Send out information customers missed
When a customer signs up, they have the option to select what communications they want to receive: weekly flyer, monthly food news, or both. Depending on what information a customer has signed up for, they will be sent an email called Did you miss? so they are up to date with your companys information.
Add customers to the ongoing campaign
After customers have received the Did you miss? emails they will be added to the ongoing campaign. In this campaign customers will continue to receive the communications they signed up for automatically.
