The Challenge

Pass on More Qualified Leads and Referrals

It is important to qualify leads based on their level of interest and interaction. Otherwise, sales and marketing teams do not know who they should reach out to. Qualifying leads can be challenging and time consuming.

The Solution

Tag and Score Leads to Learn More About Them, Opening New Product Opportunities

Collecting information about a lead through their email interactions enables you to build up a detailed personal profile about the lead. Marketing automation helps you send them personally targeted emails based on their interests. By acting on scores, tags and customer interaction, you can drive the leads who are the most engaged through to your teams.

The steps to success

Video Explainer

Identify Leads and Generate New Business Referrals
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