Use Cases

Let Students Easily Check Their Meal Card Balance

Educational Institutions

Marketing Automation Software: SimplyCast 360

The Challenge

Keep students informed of their balances

Most post-secondary institutions allow students to use a meal card to pay for food at many places across campus. However, students cant check their balance unless they log in to a website.

The Solution

Make checking balances easier

By leveraging SMS shortcodes and SimplyCast 360 Automation, you could provide students with an available balance on request as well as a way to text to receive a link to a directory of places that accepts meal cards.

The steps to success

  • Input balances

    Feed the current balance of the meal cards into our system via an API connection. Create a new field for this information to go to named %%BALANCE%%.

  • Set up your shortcode

    Create a keyword for your MEALCARD. You can now set up a campaign to automatically send the %%BALANCE%% field to the student when they text in MEALCARD BALANCE.

  • Create a campaign for places that accept meal cards

    Set up a campaign using your MEALCARD keyword. This time, when students text MEALCARD LOCATION they will be provided with a URL that shows a list of all places that accepts meal cards.

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