The Challenge

Attracting resort-goers

People love visiting resorts, where all of their needs are taken care of and they can leave the stresses of their everyday lives, if only for a moment. However, resort owners are left to take on the burden of creating an enjoyable experience, and given much of tourism marketing is word of mouth, smaller destinations may not be able to compete with more established ones. How can a resort better grow its clientele?

The Solution

Personalize and target communications through a drip campaign

By allowing potential resort-goers to sign up for information on their website, a resort can then automate emails to these interested parties at specified periods, showing off the atmosphere and illustrating their specific advantages. One of the advantages of a drip campaign is that it could theoretically go on forever.

The steps to success

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