The Challenge

Delivering special promotional offers

A common marketing tactic is the offering of promotional discounts or goods in regular communications. However, if you were to post a coupon code on your website or social media, it may be difficult to gauge who is genuinely interested in supporting your business, and who merely wants whatever bonus you're offering. How can you provide a more engaging process and turn one-time shoppers into repeat customers?

The Solution

Use Contact Changed to look for metadata changes and start a unique workflow

As part of a regular promotional email, you can include a Sonar link to a page that highlights the specifics of the promotion. If you include a tag as a part of that Sonar link, whenever someone clicks that link their metadata will change. This change will alert the Contact Changed element to start a workflow and send an email with a personalized promotional offer to whoever clicked the link.

The steps to success

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