The Challenge:

Follow up with donors and gain further donations

Follow up with alumni after they donate to say thanks and increase repeat donations.

The Solution:

Connect with donors through personalized thank yous and follow-ups

Use personalized follow-up messages to personally engage donors and automate the reminder process to elicit continued donations.

The steps to success:

Step 1: Immediately thank donor and follow up

After going through the Alumni Communication flow, an alumnus is transferred to the Education Donation flow after filling out the donation form. As soon as they donate, they receive a confirmation and thank you message. Once the donation has been processed, they receive an official receipt.

Step 2: Keep donor engaged with personalized VIP messages

After an alumnus donates, they will begin to receive VIP messages. These are personalized messages based on the fact that they donated. VIP messages usually include special alumni event invitations, congratulations on the anniversary of their graduation, personalized messages based on the amount they contributed and more. You can either send donors your regular alumni messages with personalized details based on their individual profiles, or you can have an entirely separate flow of messages for donors.

Step 3: Gain more donations with simple reminders

Often, after donating once, an alumnus simply forgets to contribute again. A friendly reminder keeps the school in the thoughts of the alumnus. These messages thank the alumnus for their continued support and ask if they have included the school in their giving plans for this year.