The Challenge

Promoting upcoming auctions to your customer network

Auctions are events that depend on a diverse group of attendees in order to stoke the spirit of competition and drive up prices. However, since preparing for an auction is a very time-intensive task, you may simply not have any practical way to advertise your event with the small amount of resources you have. How can you ensure that you have a packed house when auction day arrives?

The Solution

Sending automated reminders via telephone and SMS

By leveraging your existing contact network, you can draw repeat business while also creating word-of-mouth advertising from interested and satisfied attendees. You can send automated reminders using the data you already have tailored to any given individual's preferences, so as to reach them in the way that is most convenient for them.

The steps to success

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