After your data is imported and parsed by the automation platform, it will look at the appointment day and schedule an execution delay so that a phone call is sent out one week in advance. There are two different options when it comes to sending automated reminder calls: either recording a personal message, or using text-to-speech functionality. After this phone call, another delay will be created so that your clients will receive a second reminder phone call on the day before their appointment. This multi-reminder approach grants the opportunity for clients to still receive a reminder If they happen to miss the first one.