A Primer On SMS Gateways and Marketing Automation
Oct 27, 2015
As an SMS gateway, why should you resell marketing automation?
Reselling a white labeled marketing automation platform is a great approach for SMS gateways to take in order to set themselves apart from the competition.
Consider this, with the SimplyCast platform, we offer SMS marketing. With SMS, some of our clients choose to use a different SMS aggregator than the one we provide. If this option is you, wouldn’t it make sense that clients purchase the system from you and skip the middle man?
Reselling marketing automation, especially SMS marketing will allow you to add a new revenue stream to your business. SMS gateways would get the most out of SMS revenue because you already own the gateway. In addition to SMS marketing, you can also resell white labeled versions of all of our applications and communication channels such as email, fax, and social media applications.
By doing this you are adding to what you can offer your current clients. Additionally, you will attract new clients because you are offering something the competition is not. The best part is that with SimplyCast’s White Label program you put your own label and branding on all of the products. This means that you do not dilute your brand by selling a different company’s product. Instead, you add value to your brand.