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Qualify Sales Leads: Campaign Launchpad

Industry Solutions using Marketing Automation

May 12, 2015

It is important to qualify leads. Without qualification, sales becomes flooded with unsure buyers who have yet to be vetted. Qualification campaigns are key in any industry that uses sales to interact with the customer one-on-one. When customers signup they'll be launched into qualifying campaign. First they'll ha ve their contact info updated for the sales team. Next an email offer goes out. If they engage the email by clicking the link provided, sales reps will be notified to follow-up with them. If they don't interact with the email a re-engagement email is sent to get them back on track. To get more campaign ideas for your industry go to

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