Video Resources

Utility Outage Reports: Campaign Launchpad

Utilities Marketing

May 15, 2015

In the utility industry, giving customers an easy way to report service issues builds trust and increases satisfaction. Letting customers easily report issues also saves time for representatives on the phone so they won't take calls for repeat issues. Customers can text a short code number with specific keywords like outage, pole and tree. When a customer texts in an issue, a task is automatically created in the CRM so a service person can handle the report. To get more campaign ideas for your industry go to

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