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Along with tending to their regular patients, many physicians often have on call shifts at hospitals as well. These on call shifts require them to remain on alert and ready to go in to the hospital whenever there is a need for additional personnel. These facilities may require the use of physician on call scheduling software in order to view and manage who is on call during any particular shift to effectively and efficiently call in the appropriate resource. This scheduling software may appear to be intimidating at first glance but once you get the hang of it, on call physician scheduling will become much more efficient than if you continue to rely on the traditional pen and paper method, or even simple spreadsheets. Here are some preliminary steps to take when starting out with physician on call scheduling software.
In past years, hospital marketing strategies relied mostly on television and print advertising for their main source of marketing. Word of mouth was also a huge part of any hospital marketing strategy. Word of mouth, indeed, is still one of the best ways when it comes to marketing a hospital. But there are new, more effective ways to spread word of mouth referrals. And there are more ways than ever to increase patient loyalty through personalized marketing and communication campaigns.
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