Nonprofit Public Outreach

Challenge

Nonprofit organizations need a solution that allows them to automate their outreach process. They need to ensure they are communicating with their contacts and the public regarding events, donations, newsletters, and more. It is important for nonprofits to also be able to make people aware of the resources they offer. Which makes it critical that community outreach will be effectively complete and allow for community engagement. 

Several staff members or volunteers often manage communications with the same contacts. It can be difficult to keep track of which contacts receive what outreach. Manually reaching out to individual contacts creates opportunities for communication problems or other errors due to decentralized communications. It is still possible to address these issues - by simplifying outreach using a variety of digital tools.

Solution

SimplyDigital offers the Nonprofit Public Outreach use case. This solution exists to help these organizations more easily share important information with the public. Streamlining the public outreach system provides an opportunity to handle any challenges.  Public outreach strategies can become easy to handle with this solution and promote building relationships with contacts or potential contacts. 

 Nonprofits can easily ensure clients can access any and all key information.  Making your nonprofit outreach plans easy to implement successfully to all contacts. Using public outreach automation helps them to improve engagement efforts. These public outreach campaigns must leverage automation to share talking points with the public.

Steps to Success

  1. Create a contact database to hold client information in a centralized location.
  2. Create message templates and review them ahead of sending to ensure messages include all the right information.
  3. Each contact receives a message that automation customizes to each recipient. Also including population details using their profile from the database.
  4. Finally, reports generate automatically so nonprofits can see the engagement of each message and improve their future communications.

Best Outcome

Use case benefit
Keep your organization connected to the public according to their interests by taking advantage of a variety of digital tools.
Use case benefit
Streamline the public outreach with an efficient, focused approach that can even run outside service hours.
Use case benefit
Track the interactions of the public for reports and metrics.
Use case benefit
Flag contacts for personalized follow-up based on specific criteria.
Interested?