SimplyCast Launches Platform with Better Business Bureau

SimplyCast Launches Platform with Better Business Bureau

November 22, 2016

SimplyCast, in partnership with the BBB Serving the Atlantic Provinces (BBB), has launched AccrediCast.

This new service will offer digital marketing software at a discount to member businesses.

The Atlantic Canadian Better Business Bureau is the first BBB in the world to offer the program.

Dartmouth, Nova Scotia, November 22, 2016 — SimplyCast has announced a new initiative with Atlantic Canada's BBB to offer its award-winning marketing automation platform.

Dubbed AccrediCast, the program will be available to all Accredited Businesses of this BBB. AccrediCast is composed of a suite of marketing automation tools including a Contact Relationship Manager, email marketing, social media scheduling, and a live web chat tool.

The initiative seeks to help Atlantic region businesses simplify and improve their digital marketing strategies through the use of a regionally-developed platform.

"We're very excited to launch AccrediCast in partnership with SimplyCast," said Peter Moorhouse, CEO of BBB Serving the Atlantic Provinces. "In today's environment, businesses need all the help they can get to help them grow. We are confident that the innovation of AccrediCast will help our Accredited Businesses get the boost they need and perhaps even supply a further boost to the Atlantic region in general."

The Better Business Bureau acts as a model example of the regional business community so this partnership allows it to offer additional tools to help member businesses succeed, especially as consumer behaviors leverage digital tools.

"We're very pleased to forge a partnership between BBB and SimplyCast," said Ariel Hopper, VP Partnerships at SimplyCast. "I'm very glad to be working with Peter, his team, and the BBB to role this initiative out locally and work on expanding its reach."

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About BBB

BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behaviour. Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB Serving the Atlantic Provinces is represented by over 2000 Accredited Businesses, which have met and committed to maintaining BBB's rigorous standards of business conduct. BBB provides objective advice, free BBB Business reviews on businesses, customer reviews, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers dispute resolution services for consumers and businesses. The first BBB was founded in 1912. Today, over 100 BBBs serve communities across the U.S., Canada, and Mexico.

For more information, contact:


Alissa MacDougall

1-866-323-6572 ext. 1403

Better Business Bureau

Peter Moorhouse


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