SimplyCast Donating to East Africa Relief Efforts

SimplyCast Donating to East Africa Relief Efforts

August 09, 2011

Dartmouth, Nova Scotia, August 9th, 2011 -, a leader in multi-channel marketing Platform-as-a-Service (PaaS) solution for organizations worldwide, today announced it will donate 30% of all new sales made in the month of August to aid the millions of people in East Africa suffering from extreme famine.

The Dartmouth-based interactive marketing company is joining the relief efforts on two fronts. First, 30% from all new sales during the month of August will be donated to the East Africa Drought Relief Fund which was created by the Canadian Government. Funds from this donation matching program will support on-going humanitarian assistance in drought-affected parts of East Africa.

SimplyCast is also running a fundraising campaign through its Facebook page where anyone wishing to make a direct donation can do so. These donations will go directly to the Canadian Red Cross to help the citizens of East Africa and will be used to help provide food, clean water, shelter and health services that will save lives. These donations will also be matched by the Canadian Government.

With so many people suffering due to the extreme famine in East Africa, the team at SimplyCast wanted to find a way to help," said Saeed El-Darahali, president and CEO of SimplyCast. "That is why we have set up two fundraising initiatives to expand the company's social responsibility and to give back to those in desperate need."

The famine in East Africa has killed tens of thousands, and more people are dying every day. A devastating drought across the region, plus war, neglect, and spiraling prices have all contributed to what is now the worst hunger emergency in a generation.

To learn more about how you can help, please visit

About SimplyCast is a leading provider of interactive marketing software and services for organizations worldwide. The company's multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, Twitter, fax, and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Michael Cusden

Ph. 902-835-8974 Ext. 5

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