SimplyCast Secures $500K for Global Expansion Strategy

SimplyCast Secures $500K for Global Expansion Strategy

November 10, 2014

SimplyCast is expanding its customer base around the world with a $500,000 investment from Atlantic Canada Opportunities Agency.

SimplyCast is maintaining its base in Nova Scotia and continuing to enhance the local business community.

The company's recent product releases, as well as continued growth and integration, make the marketing automation platform the most comprehensive on the market.

Dartmouth, Nova Scotia, November 10, 2014 -, a global leader in multi-channel marketing Platform-as-a-Service solutions, is excited to announce the next stage of its global expansion thanks to a $500,000 investment from the Government of Canada, through the Atlantic Canada Opportunities Agency.

ACOA is dedicated to supporting local businesses in the Atlantic Canada region to help develop and diversify the local economy. ACOA enables many Atlantic Canadian start-ups to grow and expand, in order to bring ongoing innovation and sustainable revenue into the region.

The digital world has changed the whole marketing equation. SimplyCast Interactive Marketing has simplified the growing number of communication channels into a single easy-to-use marketing platform for customers. Our Government is pleased to support SimplyCast and a growing number of other Nova Scotia firms that comprise the province's burgeoning IT sector," said the Honourable Peter MacKay, Regional Minister for Nova Scotia, Minister of Justice and Attorney General of Canada, on behalf of the Honourable Rob Moore, Minister of State (ACOA).

SimplyCast plans to use this investment to increase its global presence and widen its customer base while remaining in Nova Scotia. The company is committed to enriching the local business community and hiring local talent, including many coop students and recent graduates now entering the workforce.

"With the growing number of communication channels, SimplyCast has built the most innovative and comprehensive multi-channel marketing platform available. Businesses in 175 countries use our platform to communicate with customers and grow their businesses," said Saeed El-Darahali, President and CEO of SimplyCast. "In order to maintain and grow our customer base from here in Nova Scotia, it is essential to stay ahead of the competition. That's why this project to support a global expansion strategy will be invaluable."

With the recent addition of the advanced lead tracking tool, Sonar, and the robust Contact Manager, which enables businesses to create complex automated sales pipelines and manage vast amounts of customer data, SimplyCast offers the most complete marketing automation platform available.

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies, and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Veronica Taylor

866-323-6572, Ext. 1403

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