SimplyCast Press Release: SimplyCast Integrates with Base CRM

SimplyCast Integrates with Base CRM

June 03, 2015

SimplyCast now integrates with Base CRM.

The integration enables users of both platforms to keep their important contact information up to date automatically.

Users can customize how they want information to be updated and specify how often, according to their needs.

Dartmouth, Nova Scotia, June 3, 2015 -, a global leader in multi-channel marketing Platform-as-a-Service solutions, is pleased to announce that they have integrated with customer relationship management software Base CRM.

Base CRM is designed to increase productivity for businesses of all sizes. SimplyCast's integration with Base CRM allows users to seamlessly manage contact information across both platforms.

Bi-directional synchronization pushes and pulls information between SimplyCast and Base CRM. Information such as name, phone number, address and more is updated based on the user's specifications. Automated updates enable users to save time and manage information easily. Up to date information allows users to run highly targeted marketing campaigns.

The information in each customer's personal profile includes information such as website activity and purchase history. This information helps users better target their messages. Targeted messages get higher open rates and lead to more conversions and higher purchase amounts.

"The Base CRM integration is a valuable part of our ongoing integration plan. Integration makes targeted marketing easier for users of both platforms," said Saeed El-Darahali, President and CEO. "Whenever a contact update takes place, that information is instantly sent between platforms. This functionality keeps important information current and enables users to better target their messages, leading to higher loyalty and customer retention."

If you are interested in taking advantage of the integration and want to learn more, please visit:

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About Base CRM

Base CRM is a customer relationship management and sales software geared toward making small businesses, mid-market and enterprise sales teams more productive. Base leverages big data, mobility and real-time computing to transform the way sales teams perform. Base CRM includes customizable sales stages, a drag and drop interface, notes, tasks and more.

For More Information Contact

Veronica Taylor

866-323-6572, Ext. 1403

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