SimplyCast Press Release: SimplyCast Integrates with SugarCRM

SimplyCast Integrates with SugarCRM

June 30, 2015

SimplyCast now integrates with popular customer relationship management software SugarCRM as a SugarCRM Technology Partner.

The integration allows users of both platforms to seamlessly manage their contact data and keep all information up to date automatically.

Users have the ability to run personally targeted marketing campaigns based on each customer's unique personal profile.

Dartmouth, Nova Scotia, June 30, 2015 -, a global leader in multi-channel marketing Platform-as-a-Service solutions, is excited to announce that they have integrated with customer relationship management software from SugarCRM. This integration includes the most recent version of SugarCRM as well as SugarCRM Community Edition.

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. Sugar is used by more than 1.5 million individuals in over 120 countries and 26 languages. SimplyCast's integration with Sugar enables two-way synchronization between platforms. Contact synchronization pushes updates back and forth between Sugar and SimplyCast in order to keep information up to date.

The integration allows for custom field mapping. When a user creates, updates or deletes contacts in Sugar, a notification is sent to SimplyCast to update contacts. The SimplyCast application sends updates to Sugar in order to keep contact information up to date. Users can specify how often they want synchronization to happen and can select up to daily frequency. Keeping contact data current and tracking contact activity helps users personalize their marketing campaigns, making them more effective.

"We are excited to be a new SugarCRM Technology Partner," said Saeed El-Darahali, President and CEO. "We continue to focus on integrating with top CRM and e-commerce platforms in order to help our users easily manage contacts and do highly targeted marketing."

If you are interested in taking advantage of the integration and want to learn more, please visit SugarCRM users can find the SimplyCast app listing in the SugarExchange located here:!overview.

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the "i" in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

For More Information Contact

Veronica Taylor

866-323-6572, Ext. 1403

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