SimplyCast now integrates with popular customer relationship management software Zoho CRM.
The integration allows users of both platforms to seamlessly manage their contact data and keep all information up to date automatically.
Users have the ability to run personally targeted marketing campaigns based on each customer's purchase history and website activity.
Dartmouth, Nova Scotia, May 21, 2015 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, is excited to announce that they have integrated with customer relationship management software Zoho.
Zoho is a customer relationship management software designed for growing businesses. SimplyCast's integration with Zoho allows users to seamlessly manage contacts across both platforms. Contact synchronization pushes updates back and forth between Zoho and SimplyCast in order to keep information up to date.
When a user creates, updates or deletes contacts in Zoho, a notification is sent to SimplyCast to update contacts. The SimplyCast application sends scheduled updates to Zoho in order to ensure that all contact information remains current. Information about each customer's purchase history and website activity enables users to send highly personalized marketing messages to each customer based on their own needs and interests. Personalization increases conversion and loyalty.
"The Zoho integration helps users save time with automated updates, as well as target customers with personalized marketing campaigns," said Saeed El-Darahali, President and CEO. "Contact synchronization is simple and efficient."
"The Zoho integration is readily available for our network of resellers across the globe, and we've been getting very positive feedback from those already using it," said Ariel Hopper, Vice President, Partnerships. "One of the great things about the integration is that resellers can take advantage of it both for themselves and their customers."
If you are interested in taking advantage of the integration and want to learn more, please visit http://www.simplycast.com/interactive-marketing-integrations/zoho-crm/.
SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.
Zoho CRM gives users a 360-degree view of their complete sales cycle and pipeline. It helps users identify trends, increase opportunities and reduce costs.
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