SimplyCast Welcomes New Director of Hospital Solutions

SimplyCast Welcomes New Director of Hospital Solutions

June 23, 2015

SimplyCast is excited to welcome Ken Lee as Director, Hospital Solutions. Mr. Lee has experience in the medical device technology field, information technology, and venture capital.

Mr. Lee has mentored numerous entrepreneurs through capital raising and business growth to bring innovative technologies to market.

SimplyCast's goal is to optimize hospital communication using automation technology, allowing for highly personalized healthcare message flows relevant to the individual needs of the patient.

Dartmouth, Nova Scotia, June 23, 2015 -, a global leader in multi-channel communication Platform-as-a-Service solutions, is pleased to announce that they have brought Ken Lee on board as Director, Hospital Solutions.

Mr. Lee holds a Master of Business Administration from Dalhousie University. He has served on the board of Digital Nova Scotia and on the committee for the Manning Innovation Award. Mr. Lee has experience in the medical device technology field, IT and engineering. He was a venture capitalist while working with Innovacorp, and was responsible for sourcing early stage technology companies for investment and advising them on business strategy.

SimplyCast is focusing on the hospital industry due to the exciting opportunities for innovation and improved communication to facilitate the growing demand for automation technologies to improve efficiency. This industry is rapidly adopting digital technologies. Online technologies are improving the ongoing patient experience and outcomes.

SimplyCast 360 is an all-in-one hospital communication automation tool. Automated communication technology is ideal for hospitals because it enables healthcare workers to efficiently connect with many patients through relevant, personalized message flows. Each patient will receive messages based on their unique health conditions, recent visits, recommended treatments, areas of interest and upcoming appointments. Personalization increases patient loyalty and engagement.

"The SimplyCast team is very excited to have Mr. Lee joining us," said Saeed El-Darahali, President and CEO. "The hospital industry is ready to move to a more convenient, increasingly personal experience for patients using the latest communication technology. Mr. Lee's extensive experience will help us optimize our strategy going forward."

"I am enthusiastic about joining the SimplyCast team to expand into the hospital industry and bring communication-enabled solutions into healthcare. There are big opportunities for scalable engagement that address individual needs, leading to more personalized health plans and more informed patients who are better able to manage their health challenges and improve their lifestyles," said Mr. Lee. "Communication should not be a barrier in patient care. Using automated communication, healthcare workers can save time while building stronger relationships with patients and increasing patient satisfaction without increasing cost."

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

For More Information Contact

Veronica Taylor

866-323-6572, Ext. 1403

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