How Basketball Teams Drive Fan Engagement
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Basketball is driven by its players and what happens on the court. But you need fans to buy tickets, buy shirts, share opinions, throw parties and basically extend the reach of your team's brand. So how do you get there? How do you grab the attention of your fans, while fostering a whole new generation of new fans?
You engage and nurture them using personalized communication automation which includes:
- Gathering Data
- Nurturing Fans
- Engaging Fans on Game Day
- Driving Merchandise Sales
- Putting People in the Seats
