Professional Sports is driven by its players and what happens on the field, court, ice or track. Every year teams start out with the same end goal for what happens on the field.
To win the championship. To be the best. To be the envy of the league.
You need fans to buy tickets, buy shirts, share opinions, throw tailgate parties and basically extend the reach of your team's brand.
So how do you get there? How do you grab the attention of your current fans, while fostering a whole new generation of new fans?
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