What is an email autoresponder and how can I use it?

What is an email autoresponder?

An email autoresponder is a tool that automatically sends a series of emails to a particular email address, such as when someone signs up to a mailing list. These messages contain pre-written content that can be scheduled to send at specified times in a specified order to the recipient as part of an autoresponder marketing campaign.

For example, let's say you have a series of emails for your campaign "what is an email autoresponder?" These emails would each contain different information on email responders. The first email may outline the benefits, the second may provide examples of campaigns, and so on. Now, using an email autoresponder, you could automate these emails to send at specified times and intervals to ensure recipients aren't bombarded with emails all at once. Email autoresponders also allow you to send automatically so you can save time and resources that would otherwise be spent sending each of these emails individually.

Email autoresponders also allow you to trigger campaigns based on form submissions. So, for example, if a contact signs up on a form on your website, this can automatically trigger a series of welcome emails.

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How can I use an email autoresponder?

Now that you know the answer to "what is an email autoresponder?" let's go over a few ways in which you can leverage it in order to increase engagement with your audience while lessening the day-to-day workload for yourself and your staff. Organizations in all industries can benefit from the use of an easy-to-use email autoresponder, and there are a few simple campaigns that all organizations can use.

• Drip Campaigns: Send time-delayed messages to contacts to keep them engaged with your company or organization. These messages are pre-written and scheduled to send periodically over time.
• Appointment Reminders: Use an email autoresponder to send a client/contact a reminder about an upcoming appointment automatically.
• Gather Feedback: Looking to gain insight to your clients and their opinions? Ask them with a feedback form and then automatically send a "thank you" message when they've completed it.
• Birthday Campaign: Send each contact a personalized message on their birthday automatically.

These are just a few of the many ways in which you can use an email autoresponder to increase engagement with your audience easily and automatically.

Want to start engaging your audience more? Contact us today to get started with email autoresponders!