First of all, should you include a video in your email marketing newsletter? The majority of email programs will not play videos that are included in an email, and including videos in an email will often cause the email to be blocked by spam filters.
Yet videos and other visual content is highly engaging to subscribers and can mean higher open and conversion rates. So what is the best way to include videos in your email?
A link is a great way to allow your subscribers to see a video without actually including it in your email. This means that your email will not be caught by spam filters yet your subscribers may still enjoy your video.
1. Create an image that looks like the video with a play button on it.
2. Make the image a link that your subscribers can click on to watch the video.