A failed email marketing campaign can occur for any number of reasons. We recommend first checking your mailing list to ensure that the addresses you are sending to are in proper format. If you see email addresses in your list that contain commas, or other unusual characters, it is a sign that the data in the list could be in an invalid format. If all the addresses are in this format, the system won't be able to send anything and could generate an error.
If the data appeared to be in the proper format, you can check and see if the fields have been mapped correctly. Field mapping would have occurred when you imported your mailing list - it is the process of telling SimplyCast what field represents the email addresses in your list. The system will attempt to automatically detect the field that contains your email addresses; however, this process is not always accurate and you have the option to select the field you want to use that contains your emails. If you selected a field that did not contain email addresses, the system would not be able to send successfully and you would get an error.
Checking field mapping is done by loading the list manager and select the list you want to check. When the list is highlighted, click on the Tools button and select Labels. When the labels window appears, look for the field containing your email addresses and look at the field type. If the field type is not email then it means the field was not mapped properly. To fix this issue, you'll need to re-import your mailing list. If you don't have a copy of the original list, use the Export button in the list manager to download your list in CSV format.
In the future, we hope to provide more detailed information on any failed campaigns. If your list appears to be in the proper format, and you are not sure why you received the error, please contact our Customer Care team at 1-866-323-6572, ext. 2 and we will be happy to investigate further.