What's a time delay and a time filter?

Here's what you need to know about the difference between a time delay and a time filter.

Time delays specify when to send messages based on how long after something occurs. With a time delay, you delay the sending time of your message by selected units of time: hours, days or months. So, for example, if you want an email reminder about an oil change to be sent to a customer six months after they purchase a car, you would select a time delay and set it to six months.

A time filter, on the other hand, delays your message send until a specific date. For example, if you are having a huge sale on August 30, you could set the time filter to send your message out on August 25. Time filters are also great for birthday messages!