Email Marketing is a way to promote products and services by sending content through electronic mail to your target audience using a double opt-in mailing list. SimplyCast allows you to easily create your email content and send it out to your double opt-in mailing list. Note: You may only send to recipients that have signed up to receive emails from your company. You may not use purchased, rented, or harvest lists with our service. If you don't have a double opt-in mailing list, you can build one for your Email Marketing campaigns by using our Signup Form builder.