What opt-in and opt-out terms and privacy policies do I need to consider?

Your terms and privacy policy must not contradict one another, and failing to include a concrete commitment to not selling contact data will likely result in your campaign being rejected. 

A few things you should consider: 

• The “message and data rates may apply” disclosure. 

• Samples of the message will be sent to contacts, including a clear opt-out process in each message. 

• Clear instructions on accessing opt-out and “help” pages such as a Contact Us or customer support page. 

• Consent must be in a checkbox if an online form is used to collect consent. 

• Clear access to a terms and conditions page, as well as to your privacy policy.