Cater to Readers' Personal Interests
Sometimes readers don't want to read the whole newspaper but just want to skip to the content that is important to them. Readers can select their preferences then receive a personalized email compilation of stories. It's all done automatically, so each reader may receive a different email. Targeted messages increase reader engagement and loyalty, and prove that your newspaper cares about its readers' interests and opinions. Don't blast your readers with all the news. Personalize!
