You don't want to have to chase down readers to try to get them to renew their newspaper subscription. Automate the renewal process. Messages can be automatically sent out to each reader in advance of their renewal date so they can easily renew and you can gain recurring revenue. Text message reminders are great because text messages are likely to be opened within five minutes of being received. With email reminders, readers can just click a link to renew, and with a voicemail, the customer can press 9 to speak with a representative and renew their subscription.