Social media is a highly effective way to reach voters and show them that you are active and relevant with daily automated updates. Social media has also become a way for people to determine how in touch you are with the people and opens up two-way communication. By not communicating on Twitter or Facebook, you are almost labeling yourself as behind the times. Create content that people would love to share and watch the awareness of your campaign explode. Use automation to fill in the down times when you are hitting the campaign trail.