Last minute cancellations create a gap in your schedule that can easily be filled by the many people who are waiting for appointments. With one click of a button, you can send messages to a list of patients who have yet been able to book an appointment with your office. No one likes waiting for an appointment so make it easy on everyone and use dental marketing tools to easily move new people in. With dental internet marketing and information management, you can ask if a person wants to sign up to a list that gets contacted when others cancel. This can reduce the number of people sitting in the waiting room and at the same time allow people to manage their own day better.