Social media is an effective way to increase the amount of potential new guests you can connect with. You can schedule automated social media campaigns so your pages always stay fresh and engaging. Get guests engaged with seasonal promotions, last minute room deals, special events and more. Create content that is engaging and socially shareable, such as coupons, videos, promotional deals, and event invitations. Allow guests to share their comments and experiences and use hashtags to make your content searchable.