Marketing automation if not managed properly can lead to stale content and give the impression that a robot is behind the wheel. When you set a long Twitter campaign, your followers are going to grow old of your messages after time. So, you can either be very good at going in and updating and adding new posts, or you can set a campaign end date. This way you won't forget to stop a campaign and potentially post Tweets that make no sense or offer readers something you don't want them to have any more. By setting an end date to your Twitter campaign, you also keep your overall branding on point and keep your message the same wherever people look.
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