Marketing automation if not managed properly can lead to stale content and give the impression that a robot is behind the wheel. You want to make sure your Facebook content doesn't get stale, which is why we provide the end date feature. The campaign end date on Facebook makes sure you end posts exactly when you want. This way you won't forget to stop a campaign and potentially post status updates that are outdated or repetitive. By setting an end date for your Facebook campaigns, you also keep your overall branding on point and keep your message the same wherever people look.
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